Logos

• [ ] Include the primary logo and any variations
• [ ] Specify clear space requirements and minimum sizes
• [ ] Detail inappropriate uses of the logo
• [ ] Create a folder to hold the logos
• [ ] Upload any necessary logo variations & formats
  • [ ] variations:
    • [ ] primary
    • [ ] horizontal
    • [ ] square
    • [ ] favicon
  • [ ] formats:
    • [ ] PNG
    • [ ] JPG
    • [ ] SVG
    • [ ] PDF
• [ ] Link the logo folders in the guidelines
• [ ] (optional): upload the logos to a Canva brand kit

Color Palette

• [ ] Include visual swatches for each color
• [ ] Provide specific color codes for each color (Hex Code, RGB, and CMYK)
• [ ] Include names for each color
• [ ] Assign roles for each color (hero, accent, neutral)
• [ ] Choose a color formula (Hero Color, Dynamic Duo, Iconic Family)
• [ ] Identify your high-contrast color pairings
• [ ] (optional): Include a color range
• [ ] (optional): Create the ‘Color Buddy’ link with the palette & approved pairings